07/3/2008
Using your photo printer to the fullest does not require expensive equipment. This is a step-by-step guide for those who want to calibrate his photo printer at home.
Ink + paper = something unexpected
You should know that ink is either a solution of coloring agents or a water suspense of solid color particles. And paper is some porous surface with certain roughness, own whiteness, thickness and reflecting power.
So when ink meets paper, rarely something good comes out of it (especially when they are made by different brands) under default printing settings: the results of this interaction are often hard to predict. Bu there’s something you can do about it.
Continue reading…
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06/29/2008

Last Friday Brother introduced its new multifunctional inkjet printer — the MFC-6490CW.
This printer is the first in a new line of “Professional Series” printers. It is also first Brother’s color inkjet to print, copy, scan, and fax on 11 x 17-inch tabloid sized paper.
The MFC-6490CW can print at speeds of up to 35 ppm in black, 28 ppm in color at up to 600 x 1200-dpi resolution. When copying, you can achieve speed of up to 23 copies per minute in black, 20 in color. The scanning unit supports resolutions up to 19200 dpi
The printer uses 4 separate color ink cartridges for imaging.
The Brother MFC-6490CW is well-equipped: it has a 50 sheet Automatic Document Feeder, dual paper trays that can hold up to 400 sheets, and Super G3 33.6Kbps fax modem.
You can connect this printer via USB 2.0, but it also supports Ethernet and 802.11g-compatible Wi-Fi connectivity.
The MFC-6490CW has a built-in 3.3-inch widescreen display and allows for direct photo printing from digital camera media cards, USB flash drives or PictBridge-enabled cameras.
The printer is TWAIN-compliant and compatible with Mac OS X 10.2.4 or later. The bundled software includes Presto PageManager OCR.
The printer is available at an estimated street price of $299.
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06/26/2008
Hello! We are back with a short printer industry news show.
Last week Canon Australia re-started the PIXMA inkjet printer brand with a substantial ad campaign and in-store promotion initiative, heralding a strong shift to a brand-focused sales approach.
Canon has invested something like $12 million in the PIXMA campaign, a big move in the company’s brand-building strategy.
The ad campaign with the tagline “Why Print When You Can PIXMA?” and a new PIXMA sub-brand logo was launched on TV, print and online media last week and in-store from 1 May. The campaign focuses on the creative possibilities users can discover with a.
The campaign is also supported by the PIXMA microsite, at www.canon.com.au/PIXMA, where a band mum hosts a series of activities, including sharing ideas on items to create with a PIXMA printer and choosing the right PIXMA printer for the consumers’ needs.
The advertising initiative is supported in-store. Points-of-sale will be supplied with collateral, which includes posters, wobblers, shelf strips, printer sleeves and claims forms.
Among the items promoted in-store will be a nationwide competition from 1 May until 31 July, which includes a grand prize World Tour worth $25,000. This includes travel credit that can be used for flights, trips, tours, accommodation and concerts.
Meanwhile, HP is up to make some rearrangements within the company, namely in its printing division. Usually a bad sign (reorganizations are usually done when a division is performing poorly,) this reorganization is more like an adaptation of the business to the realities of the market.
The old structure has a drawback that parts were separate from the devices, so things like ink and paper were separate from InkJet and LaserJet. Now all that deals with inkjet printing will be in the InkJet unit and LaserJet supplies like toner will live together with the printer.
InkJet and its supplies will be combined into one group, while LaserJet and enterprise, due to their natural union, will become a separate group. “We basically said ‘hey, let’s make this tighter’, so we can be more agile, reduce cost structure, enable growth and enhance the customer experience,” said Alyson Griffin, a spokesperson for HP, in an interview to InternetNews.com
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