The R2000 was unveiled at the FESPA Global Print Expo in Berlin, and coupled with the new HP Latex White Ink – which helps printers deliver the glossiest white on transparent and coloured media.

The new printer has a high-speed quality up to 88 sqm/h (947 sqf/h) of continuous loading, 14 automatic independent chambers and can print up to 100 kg rolls. HP says it also prints with no smell, and can accommodate materials up to 2.5 m wide and up to 5 cm thick.

While citing a photo merchandising report from Infotrend that says the market for large photo merchandising grew seven per cent in 2017, HP also unveiled its new DesignJet Z Printer series, the new HP DesignJet Z6 and Z9+ Printer. The two are available in 24- and 44-inch formats, and offer print service providers a broad range of graphics and technical applications.

A new vertical trimmer is featured on select models for rapid high-quality production from professional photo quality prints to retailer signage. The result is a printing process that is 2.5 times faster, and a post-production process that is 20 per cent faster.

HP says the HP Latex R2000 Printer will be available in June, but will vary by country.