HP and Yahoo to Introduce Internet Advertisement to Printers

Advertising industry keeps on developing and strives to get the constant attention of people accompanying them everywhere. Fortunately, along with the continued expansion of advertisement, its relevance increases too, thank to the computer technologies.

According to IDG News Service, the Hewlett-Packard Company plans to use the Yahoo advertising network in a pilot program providing targeted advertising in the newest printers, HP Photosmart. These printers support receiving print jobs via the Internet without a computer. Selection of advertisements will be based on the text content of the documents to be printed.

Yahoo logo

During the testing of ePrint Center Service, which allows users to subscribe to the printing of such paid materials as newspapers, magazines, various patterns, colorings, HP held two trials where users received advertisements along with printouts of the journal on national American music and one of the leading newspapers of the United States. As noted by Stephen Nigro, senior vice president of HP’s department of images and print, the ads did not annoy people.

HP PhotoSmart Premium TouchSmart

Photosmart printers supporting the ePrint Center will be available in the upcoming months. Connecting the printer to a home router will provide it with an IP-address, so the HP advertising service will be able to determine the approximate location of the user and use this information for their purposes.

Display of advertisement can make some printed materials free of charge to users.

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