Epson Re-launches While HP Reorganizes
Hello! We are back with a short printer industry news show. Last week Canon Australia re-started the PIXMA inkjet printer brand with a substantial ad campaign and in-store promotion initiative, heralding a strong shift to a brand-focused sales approach. Canon has invested something like $12 million in the PIXMA campaign, a big move in the… Continue reading Epson Re-launches While HP Reorganizes