Keeping up with the trends, HP has launched its own portable device—Sprocket Photo Printer. Comparing with the closest competitors—Canon Selphy CP1200 and Polaroid Zip Photoprinter—HP’s photo printer has its essential advantages in design, size and print speed.

The Sprocket device is small and lightweight: 0.91 x 2.95 x 4.57 inches, 0.379 lb, what allows to put it into a pocket. Style-savvy users will like its expensive design with rounded corners; the gadget is available in 3 colors: black with silver, red with silver or white with gold. Its built-in rechargeable battery could print about 30 photos per charge.

To start printing, you should connect the device to an iOS or Android smartphone via Bluetooth and launch the HP Sprocket app. You can print a photo from any social network like Facebook, Flickr or Instagram—and it will be quicker than on other photo printers—as well as from the smartphone’s photo album.

The HP Sprocket Photo Printer uses Zink sticky-backed paper of the wallet-size: 2 x 3 inches (5 x 7.6 cm); a pack of 20 sheets costs $9.99. The device itself is available at the official HP web store at $129.99.