Canon Launches Initiative to Show Print Remains an Influential Medium
Print has long been a powerful medium to inspire action, from promoting social change to influencing purchasing decisions. Canon U.S.A. hold a survey finding out that nearly half of Americans would feel sad in a world without print.
“We are pleased to find that, despite living in what seems like a digital world, Millennials still count on print for information and inspiration,” says Shinichi Yoshida, executive vice president and general manager, Canon U.S.A., Inc.
Statistics from the Canon Print for Action Survey reveal that the print medium has a favorable influence in many aspects of the lives of U.S. Millennials. From food and beverage purchasing decisions to study habits to relaxation techniques, print is a driving influence and one that seems here to stay. For instance, according to the Canon Print for Action Survey:
Millennials still send printed cards. In fact, for Valentine’s Day 2018, giving printed romance cards (30%) won out over sending e-cards (7%) for Millennials. Overall, in the twelve months prior to the survey more than half (51%) of Millennials gave someone a printed card for a celebratory moment or a holiday compared to just 18% that sent a digital greeting on those occasions.
Millennials still turn to print to plan out their days. In the twelve months prior to the survey, 43% of Millennials used physical calendars and 30% of Millennials used planners for scheduling and staying organized.
The Canon Print for Action Survey covers more than just Millennials; its statistical findings span a range of demographics and market verticals. Generational findings all point toward the power of print, with only one-in-five Americans, as a whole, reporting that they rely solely on digital platforms.
Source: Canon U.S.A.