Welcome to “Ink & Gold: The Printer Truth” the podcast that exposes the hidden crisis bleeding your business dry! Have you ever bought a printer for a great price, only to find yourself shelling out half its cost, or even more, for replacement ink cartridges just a few months later? If so, you’re not alone. This isn’t just about sticker shock; it’s about survival for small to medium-sized businesses. On average, office printing costs per employee can hit a staggering $725 annually, and some businesses spend up to 3% of their revenue on printing! And get this, up to 50% of IT help desk calls are print-related, adding even more hidden costs to your bottom line. Join us as we dive deep into the economics behind the ink trap, uncover the razor-and-blade strategy of printer manufacturers, and arm you with the data-driven insights you need to slash operational costs and transform printing from a budget drain into a strategic advantage. Let’s unlock the printer truth!