Technology giant HP has announced a new sustainability program for its printing division, pledging to ensure every page printed with the company will support a “forest positive future”, deliver carbon neutrality, and make use of materials designed to reduce the impact to the planet.

The company announced that it has reached its goal to ensure its HP-branded paper is 100 per cent zero deforestation two years ahead of schedule, and is on track to achieve zero deforestation in the supply chain for its paper-based packaging by 2020.

HP also announced that it has taken “an ambitious step” towards its vision of ‘carbon neutral’ printing with the introduction of the new energy efficient EcoSmart LaserJet printer and EcoSmart black toner, which has a lower melt temperature, thereby reducing the energy consumption of HP printers.

It added that the combination of energy efficiency improvements and managed print services functionality meant some customers had reported emissions and energy savings of 33 per cent for their printing operations.

The company also reiterated its commitment to greater use of recycled plastics, noting that it had recently reinvented its printer suite to include closed-loop recycled plastics and had collected more than 550,000 pounds of ocean-bound plastic for use in its products.