A Recyclable Printer by Epson

Epson’s EC-01 inkjet printer is the flagship product in their new Environmental Vision 2050 initiative: it’s shipped in an unpainted recycled cardboard box, the manual is printed on recycled paper, and the included driver CD is stored within an envelope made of recycled paper. But what really sets this printer apart is that you don’t replace the ink: when the cartridge runs out, you replace the whole printer. Sounds great! Or is it?

A representative of Epson explained: “When you purchase a Coca-Cola, it’s not the bottle that you want, it’s the Coca-Cola! Similarly, when you buy a printer, it’s not the printer that you want but the pages that printer can produce.” So just like you can return a Coca-Cola bottle to reclaim the depost included in the price, so too will you be able to return the EC-01 to Epson to get back 50 euros. The EC-01 ships with an ink tank that is estimated to yield 8,000 sheets.

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